A mumpreneur who set up a virtual assistance business to enhance her work-life balance has appointed six new recruits in less than a year.

Claire Farren, founder of Farrens Executive Assistance, has more than tripled her head count since setting up the innovative business in 2016.

The Bridgend-based company has enjoyed success thanks to its bespoke executive assistance service, which supports a range of businesses from self-employed to multi-million pound co-operations.

Thanks to its unique offering, Farrens Executive Assistance has seen its client base increase by more than 60% in the last year.

The fast growth of the business has been a significant achievement for Miss Farren, who founded the company just before welcoming her son Seth two years ago.

In order to become a mother, she realised she required greater flexibility in her professional role and felt that becoming a virtual assistant was the ideal solution.

Her innovative approach has also proved to be beneficial for her clients, allowing them greater flexibility when it comes to dictating the support required.

She said:

“After becoming a mum I decided that I needed to make a change professionally, to enable my personal and professional life to coexist more effectively.

 “I realised that after working as a Personal Assistant for over 15 years I had the skills and knowledge to set up on my own and create a truly bespoke service – and as a result Farrens was born.

“Since then I have been thrilled with its progress and the business has gone from strength to strength. Not only has our flexible approach been a great success for me as a mum, but also for my clients as I can be available whenever they need me.

 “I never imagined that Farrens would have multiple virtual assistants so early and have an opportunity to expand, bringing more experience and expertise to our company. 

“I’m thrilled with how far we’ve come in such a short space of time, and I look forward to seeing what’s to come!”

The 35-year-old mumpreneur is now preparing to share her knowledge as part of a new partnership with Educ8 Training.

Miss Farren will be launching a PA mentoring programme alongside Educ8 Training, which will enable her to educate businesses, and directors, on how they can maximise their results with Personal and Executive Assistants.  As well as mentoring Personal and Executive Assistants on developing their role further.

She said:

“The PA role is often isolated and underutilised within a business, as many directors are unsure about how to get the best results from this invaluable support function.

“I believe that a Personal or Executive Assistant can be incredibly important within a firm, when given adequate support to enable them to thrive.

“As such I am delighted to be working with Educ8 to truly support directors and businesses to maximise the role of PAs in their companies.”

For more information visit http://farrens.co.uk/